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Common Sense is a LIE!                                                                                                                And how do you escape from its embrace?

2/26/2015

3 Comments

 
PicturePerception is not Reality. Common Sense doesn't Exist.
Common Sense is a lie.

A lie that has frustrated me for a long long time as it is the cause of most 

misunderstandings and hatreds in the world. 

Why is Common Sense a lie?


Well let’s define it first:

Common Sense as defined from thee Merriam-Webster Dictionary.

  • COMMON SENSE:  Sound and prudent judgment based on a simple perception of the situation or facts.

The initial problem with this definition is the assumption of “Simple Perception”. 


And where the disconnect lies is in the assumption “that perception is reality.” 


Where in the real world, perception doesn’t exist. 


As perception is just the way you process the world, but it is not the way it is. 


This makes perception subjective.


For example, the old saying, “Hindsight is 20/20” is a perfect example of why Common Sense and Perception do not exist. 


Because Common Sense is the application of techniques and actions based on a Subjective Perception which can be proven wrong by Reality or Hindsight. 


The problem lies that “Common Sense” dictates that there is a right answer. 


A right answer for whom?


Because my right answers are probably different than your right answer. 


  • I want to do something faster by using machines.

  • But you don’t want to because you want to continue traditional techniques that machines can’t replicate. 

Therefore my common sense answer is different than your common sense answer. Which is paradoxical as how can common sense have different answers.

The Myth: Common Sense is Natural.


The next issue with common sense beyond not existing is that it is assumed to be natural…


But it is not natural. You are not born with it and it doesn’t come to people naturally.

 
“Sense” which is common is instead created by experiences. Experiences that you had yourself or learned from someone else.


This is where "Sense" comes from.


So because “Sense” is learned and experienced, it cannot be assumed to be natural. As many people never have the same experiences. Let alone “perceive” them “the right way” so it becomes “Common Sense”. 


SO what is means is:


Common Sense:


  •  Is NOT the “average” response.
  •  Is NOT ALWAYS the “right way or answer”.

Showing that Common Sense is fundamentally fallible because it assumes:
  •  All people  have this “Common Sense” 
  •  Because all people have the same experiences
  •  And they experience them the same way 
  •  And  these experiences cultivate into a correct and absolute answer to all      situations 
All of which are assumptions that are not based in reality because:
  •  Common Sense can’t exist in a world with Multiple Right Answers. 
  •  Everyone can’t have the same exact experience
  •  And they can’t learn from that experience the same “Sense” as everyone else has
  •  And there are no right answers. Only decisions that have results. 

So the Real Question is how-do you untangle yourself from the ingrained false logic of “Common Sense” and “Perception is Reality”?

How to Untangle Yourself from your Perception and “Common Sense”.

1. First, you have to identify what your perception or belief is that you think is Common Sense. 

a. For Example:
     i.  People believe that it’s “Common Sense” to drink caffeine to stay awake.
     ii. But studies show that it is better to take a 30 minute power-nap than to power                through with caffeine.
               1. Web MD: Power of Power Napping

2. Next, find why you have this belief, how it could be wrong, and what is perpetuating it.
a. For Example:
     i. People believe caffeine is the right answer because their peers or role models do it.
     ii. People believe it works because it “Worked” for them.
              1. Meaning you tried it yourself and you got the results you wanted
              2. But what “Works” is subjective to the person
              3. Meaning it may have not been the best way to do it

3. Then go out and get a second opinion from someone else that explains why your belief or Common Sense could be wrong.
a. Even though you may have this belief, you may not be easily able to see it and recognize its causes
    i. Why do I want caffeine?
              1. Am I addicted to it?
    ii. Is it because it tastes good?
    iii. Do I drink it out of habit?
b. So you need to go out and find someone who is looking at you from “Outside the Box.” who has an objective view of the situation 
    i. Because if you ask someone with the same belief, they will most likely tell you are crazy and that you are wrong about trying to change your belief.
    ii. For Example:
               1. You want to try Power Naps and want to kick caffeine
               2. You ask someone who believes that caffeine works and says why change                        what works? (Ain’t Broke, Don’t Fix it Fallacy.)

4. Now evaluate your responses and your objective observer’s responses in #2 & 3 of this list with the assumption that everything you wrote down is true. 
a. Argue for each point by creating supporting evidence that justify why your belief could be wrong and how your belief could be bases off something irrational such as:
    i. Denials
    ii. Opinions (Of Yourself and Others)
    iii. Biases
b. For Example:
    i. I am addicted.
                1. It’s the ONLY THING that works.
                2. My friends are doing it.

5. Once you feel like you've got it, redefine your Belief and Common Sense and brainstorm how to change your mind about how it just can’t be completely true or actually exist.
a. Here is the hardest part of the process, the moment where you accept that your belief or perception isn't true to reality and that Common Sense can’t exist.
b. For Example:
    i. I accept that the Common Sense of drinking caffeine to stay awake is not the only          answer to this problem.
   ii. I accept that is most likely a cause of my past experiences that caused me to                  believe that it is the only way to stay awake. 
   iii. I accept that my experiences alone create a “Sense” that is not all that Common.
 
Why you should do this?


Our perception of reality does not exist, but is the belief that it does. As all beliefs are ultimately opinions.  Which is why they vary hugely from individual to individual. 


So allowing our perception to be more adaptable. Becoming gradually more and more in line with ultimate reality is helpful and useful to making a better world. Because in the end, perception fizzles out, and we always dwell in reality, in knowledge, in certainty. 
  • Allowing us to critical think about how the world works and reduce misunderstandings based off of belief and opinions. 

  • Allowing us to be aware that our perception is merely  our individual perception, and we can actively choose to view life's circumstances through the many differing perceptions.

  • Is helpful in being compassionate - accepting without judgment both myself and others as we/they currently are – as we live in a world of ever-changing perceptions may seem like our reality today, but will maybe be different tomorrow.

  • Helping us be happier to go with it and step into the flow of life as we see life for what it is, and not for what it isn't.

Best,

L. Thomas


3 Comments

Are you the Champion of your Company?

4/3/2014

3 Comments

 
Picture
5.      Being able to adapt to your environment.

Our Everyman, Joe, sometimes had issues with management. He wasn't keen to being coached or having constructive criticism. He couldn't easily adapt himself to different managers and their management styles. Making him inflexible to rapidly changing situation requirements, and causing tension between himself and management.

How did Joe learn go with the flow? To act when needed? And take criticism as a way to grow?   


Joe started small. He took a look at himself in the mirror and tried to figure out what was causing him trouble. While, he looked, he thought to all the times that he had ignored his old manager’s advice and critiques. Not letting them coach him even though they had tried. Not improving in their eyes as well as his.

He thought of the new manager they brought in and the trouble he was having with her laissez-faire style. He thought how directionless he felt.

Realizing he was very inflexible and irritable with his old manger’s coaching and lost without it under the new management. This rigidity, he realized was the cause of his problems. It was his habitual behavior and attitude toward critiques and management that was causing him to be passed over each year during promotion time.

Stepping away from the mirror with his new epiphany in mind, he brought himself to change, to change his habits that made him inflexible.


He changed his behavior and attitude through constraining his old habits by finding out what they were through an Actions Audit and replacing them with new habits through Habit Maximization. Knowing why and what caused his habits was useful in identifying if they were good for his career and goals. Once knowing them, he knew just how to diminish them with new, and more productive habits to be successful.

Now Joe took criticism in stride because it was just a new angle to see himself and grow from to perfect his skills. With new management, it was a new opportunity to learn and be coached or left to his own devices. He became able to adapt to the situations and those around him. Adapting to good new to take advantage as well as bad news to ensure he minimized his losses to come back the next day. 



Interested in more... then check out the rest of Joe's Adventure.

Tell us about how you have had to adapt and overcome in your work or business.

3 Comments

4 of 6 ways to...

3/27/2014

2 Comments

 
Picture



















4.     Seeing the world in others’ points of view.

 Joe like most people at his work did not see others’ points of view. He saw others mostly in a one dimensional way and found what he thought would be the likely cause and reason of others people’s actions, and not the real cause. He did not see in a holistic way at problems, people, and situations. Being set in the one angle without being able to see the big picture set him back at work. People considered him shortsighted, too busy trying to put out the fires rather than finding ways to keep them from starting.

What secret did the witchdoctor tell him to open his eyes? What magical elixir did Joe drink to see other people’s points of view?

It wasn’t magic that helped Joe see the whole picture. It was the way he came to look at things. Instead of just looking at situations and people in only his point of view. He looked at it, as if he was outside himself looking on everything from above. With this new perspective he could see how each piece moved to affect all the others. He saw the cause and effect, knowing how problems started, and easily able to find to the solutions to the root causes rather than just treating the symptoms like he did in the past.

            He got this way by finding new ways to look at things. He drew schematics of the situation, identifying major players and forces, their relationships, and the factors at play such as the environment. He put everything in perspective through a picture, a schematic drawing, helping him organize reality and see the forest through the trees. He also asked questions and attempted to put information he gathered together to see the whole. This helped him open his view to include how others see the world, their values, and find patterns of behavior.

Once he could see in others points of view, he was able to persuade others to consider different technical points of view. Now that, he saw things clearly, he was more capable in communicating to others, finding their motivations, and convincing them of the best solutions by helping them see the whole picture. Even more, he could appreciate the perspectives of the end-user of his company’s products. Giving him the ability to talk about the things important to the customers and not what’s important to the company. Allowing to close more and more deals as time went on. Because he knew what the customer wanted, and gave it to them.


What has helped you see the world differently from movies, writings, and people?


2 Comments

Do you have a Story to Tell?

1/16/2014

2 Comments

 
Picture
Here I am.

Brain-dead…

Staring at the blinking screen of my computer…

Robbed of my muse… my inspiration…

I think back to a simpler time… when words flowed from my imagination like a torrent.

That torrent… long run dry… squeezed of every ounce of creative energy. 


Leaving behind, but rocks.

Scraggly rocks that rub the feet raw while searching endlessly for new inspiration...

“AAAAH”, walking away from that dreaded computer with only hours to go before my deadline…

“What to do… what to do”, as I reach into the fridge for my ham and Swiss sandwich. Turning on the coffee maker for that all too familiar sound.

Thinking… ham and Swiss…plus coffee … the Writer’s Go-To Comfort from Writer’s Block.

Staring into the brown quagmire as its drips from the heavens. Looking… Looking for the answers…

Turning to look over my phone…

Biting into my ham and Swiss…


Storytelling.

The most important part of captivating an audience.

Is telling them a story that inspires them. Arousing their interest and never letting go.

Ever wonder why scientific journals and technical manuals are so hard to read?

It’s because there are no stories to speak of. It’s written in the most opaque language with the most monotonous voice with no beginning or end. Just information for informations sake. Which has its own positives, but more often is plagued by negatives that make it only withstood by the most astute.

Telling your audience a story is what the best movies, music, and copy do. Written to entertain, but also to persuade and inform. This is the art of storytelling for your business and ideals. This is true even to the standards of marketing and copy. Only the best storytellers have the best marketing. People buy some products on price and need. But more often they buy the story that the company tells. The history of what they do, of who they are, and what they stand for.  Weaving stories into your marketing allows your clients to connect with your message and makes them want to be a part of what you do. Gives your employees something to aspire to, to work towards, and to uphold. And even though technology changes, we very much stay the same. Everyone loves stories. Everyone loves to have a hero to root for, a villain’ to hate, and be able to follow their fates.


But how do you incorporate a story into your message that people want to hear?

0

Think of your story in a holistic way. What story  are you trying to tell. Who, what, where, why, and how are you trying to incorporate your message into your story. And In a way that puts your target audience into the shoes of your character and follow their story. This holistic way directs the rest of the steps and structures them to your goals and outcomes keeping them from being haphazard.

1st
You create a character to follow and can be first or third person depending on your copy. If you want your audience to look through the eyes of your hero and do actions they do and experience their success first-hand then use 1st person. If you want your audience to be outside looking upon your character to set the stage that they want to be just like them and experience the happiness from the success they had using your product or services. Then use a 3rd person view. 


2nd
Present the trouble or problem that your character has to deal with that is relatable to problems that your target audience have themselves. This should be a challenge that your specific product or services solves. Here you tap into your target audiences fears and frustrations. 


3rd
Present the motivations that lie behind your characters actions. These motivations should mirror or be parallel to your target audience’s motivations.  This way, the audience relates to your character and inclined to follow his actions and be more flexible to new introduced information.

4th
Propose the setting for the character. This can range from fantasy to real, but should be directly relatable to your target audiences’ real life. This way they can seep deeper into the story and feel at home. Drawing real emotions, habit cues, and situations from the audience.

5th
Once the setting is in place, you solidify the challenges with the obstacles associated to it, identifying the root causes, introducing the villain, and painting a picture of damnation for the audience to want to solved and be saved from. Here you can foreshadow the solutions to the challenge and how it overcomes the obstacles painting a picture of hope, but should be effectually introduced in the next step, The Climax.


6th
In the Climax, you have you hero, your product, face the villain, your audience’s frustrations and fears. Having it hit a feverish pitch and an almighty crescendo. Explaining in great detail how your hero, your products and services will save their day. Making the success and triumph of you’re hero, the success and triumph of your prospective clients. This will inevitable make your audience want to experience it themselves and excited to know how they can.

7th
In the closing, you bring closure. You bring your call to action. You give your audience the takeaways of what they need to know. Of what you would like them to take away. Or give them the call to action, where you give them the next step. A place to unleash their motivation upon. Be it a transaction page, a site to check out, and free Infoproduct to download, or someone to contact. It’s the precarious part where you win or lose your audience.

Incorporating stories into your media will boost your response rates heavily. Helping build your business and make you more money. As people care more about your product, and will retell your stories to others. Making success yours.


*CRASH*

Like a lightning bolt! It hits me.

Nearly dropping my ham and Swiss.

I run to my computer and strike the keys, embedding my words to the page.

Ideas emerging, ebbing and flowing with the demise of my writer’s block.

Eureka! I have done it.

And all I needed was an update from my RSS Feed.


Outline Steps for your Story Driven Copy.

Step 0: Holistic Notion

Step 1. Character

Step 2. Challenges

Step 3. Motivation

Step 4. Setting

Step 5. Obstacles

Step 6. Climax

Step 7: The Closing


Do you have a story to tell?


2 Comments

Professional Blog

10/23/2013

1 Comment

 
My name is Lucas M. Thomas. I am a professional writer & self- made SEO copywriter graduating from Arizona State University’s W.P. Carey School of Business. I have knowledge in management/team building (Local to International), entrepreneurship/small business, and direct response and SEO marketing. I am learning Chinese and am an avid believer in General systems theory, and love a good joke.

This blog is an outcropping of my desire to create value for others through dynamite content. It will expand to cover Professional Writing in different industries, Direct Response Marketing, Professional Skill development, and good humor which brings us together for a great laugh (the essence to life). Below is a bullet list of what content will revolve around and who will benefit the most from it.

Foremost –

·        SEO Copy writing/Marketing/Business Blog (Weekly - Biweekly)

o   Professional Writing/Marketing Blog for different industries

§  Business professionals/Owners, Professional Writers, and Clients

Second-most –

·        Professional Skills Development Blog (Weekly – Biweekly)

o   Management Techniques from Time Management, Team building,

§  Business professionals/Owners, Professional Writers, and Clients

Third-most –

·        Good Humor (Weekly)

o   Self-Published Cartoon Comic or Internet found good humor

§  Everyone

Why?

Because life’s mistakes can be avoided if someone makes them for you. Because building from one another covers more ground in one day than one man can in a thousand. Because we all come from the same origin, but have taken different angles to it, making for miscommunications and mishaps.

And these miscommunications make me want to connect people and communicate the value we make for each other through the media we use.

How?

I will make a promise to update with dynamite content weekly to biweekly. This will allow for better content that serves my subscribers, and gives them ample enough time to read and comment on my material.

Overall, welcome to my blog and enjoy the ride.

L. Thomas 

1 Comment

    Author

    Lucas Thomas, professional writer, entrepreneur, and business owner. 

    Blogs to keep others up-to-date on new ways to develop your writing, business, or time. 



    Updated Every Thursday.
    ------------------------------------
    Interested in LT Copy writing a blog article about something your interested in?

    Then let me know personally through email or comments and I will do more than accommodate.
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Behind LT Copywriting

Picture

Lucas Thomas.
 
Professional Writer. 
        +
Professional Editor.
         =  Professional  Copy.

        
    
                 I have been a professional writer for the last five years. Never thinking to become one until after receiving my very first writing project from my friend.
                 I didn't even want to do it because I didn't have the time. But as the story goes, he made me an offer I couldn't refuse. And on that day I fell into a job I knew would become my career.

For more... See my ABOUT ME!